The Evaluation: Part 4

Who would be the audience for your media product?

The Audience

View more presentations from moneymanjordan.

So, the target audience for our product we believe is very broad. We believe that it has enough dark mystery to attract a younger audience of 15-30, yet still has the psychological depth to attract an older audience of 30 and over. At first we were going to aim to towards the older audience, but I learned from my audience research however (which can be found further down my blog), that it is the younger audience who are more valuable to us, as they seem to go to cinemas much more often then older audiences. However, under 15's can not see the film, as the certificate is 15.

The same can be said about gender. However, we may be targeting the film slightly more towards females, as there are enough female characters in the film that females of all ages could relate too.

The younger viewer who is male may be social, athletic and also a student. They like to have fun, and be with friends. This is good for us, as this viewer will not only enjoy our film, but will bring along their friends too. An older female viewer may be into reading books and stories, and may be very intellectual. As stated earlier, our film has enough psychological depth for such viewers, and they would enjoy watching the film whether by themselves or along with their families. So our target audience is very diverse, and we believe we have enough material to satisfy all.

Maslow's hierarchy of needs is a theory which discusses the psychological needs of people. My film would definitely cover safety, as it is set in a familiar setting (urban area), and will play on the watchers sense of safety. Plus the social level will be covered too, as viewers these days watch films with friends and family.