The Evaluation: Part 3

What kind of media institution might distribute your media product and why?

A production company's aim is to develop and distribute a film to an audience. They use many different advertising methods to put their film across to the public. This includes TV advertising, posters, billboards, magazines, newspapers and through many other forms of media. Plus, merchandise is also a good form of advertising.

Since we've filmed a British film, we believe that Working Title would probably be the most suitable production for our film, and that they would be able to provide us with the funds for this film. They have produced hits such as Bridget Jones Diary and hot Fuzz. However, because I'm looking for the film to be of a bigger budget, we may have to bring in another production company such as Fox Searchlight, who specialise in British films.

Since its a big budget film, we will need a big cinema chain to distribute it, such as ODEON or Vue. Therefore our film will more likely to reach a larger audience, and we will be able to make back some profit. We realise that releasing our film in big cinemas will be very risky, as the film may fail due to being brand new, and not in a well known franchise or something. However, it is a risk we are going to take, as we believe that our storyline is very gripping, and special effects attractive.

Similar films to our thriller include Seven. Seven has a detective looking for a murderer who murders people for based on their sins. Our film will also have a detective looking for a murderer, however the murderers motive for killing will be different.

Our thriller will provide many opportunities for merchandise, particularly clothing items such as t-shirts and bags. the dark, chilling visual style of the film will fit perfectly for clothing. It is also worth noting that the plot will allow for future sequels if the film is financially successful. If we were to create a sequel to Guess Who?, we may not necessarily bring back the same main antagonist or protagonist. We could change the antagonist and also the area. This will allow us to promote a new and improved idea but with the same premise, but only if demand is there. However, if the audience responds very positively to the characters, we may have them make a come back.